Marco POLO Explorers
Marco Polo is an innovation consultancy that drives transformative growth with the creation of new products, brands and businesses. We have developed a proprietary approach that starts with one goal: to create ideas that ship. With laser-focus on strategies and tactics, we are like a strike force driving brands to expand and exceed growth goals.
With efficiency and precision, we accomplish more in mere weeks than our clients can do in several months, utilizing our standard processes like overnight concept creation, consumer co-creation sessions and a proprietary Pipeline Platform that maps out the next 3-5 years of a brand’s growth.
to create ideas that ship
Founder Marco Marsan has been a groundbreaking pioneer in the field of inventive global branding and stellar marketing. Marco has led every Marco Polo project since 1995 and created a lengthy list of remarkably successful new products for some of the largest and smartest companies in the world. In total, he and his Explorers have been responsible for helping to create products and services totaling in excess of $6 Billion and developing healthy pipelines for his clients that will yield growth for years to come.
When your business needs major revitalization, Big Idea Sessions are the Gold Standard in creating a Pipeline of winning ideas that will shape your brand’s future. Our efficient and optimized process will deliver test-ready concepts, literally overnight. At the end of the Session your business will have a 3+ year pipeline of ideas for continued profitable growth.
Alpha Groups are a proven highly effective consumer-generated ideation methodology. Starting with deep insights, analogous brand understanding and super intuitive lead consumers and experts these ALPHAS will invent ideas that will succeed in market… guaranteed.
When your team has an idea that needs optimizing (maybe a name, a packaging element or a reason for being) prior to going to market—OPTIMIZER is the highly successful, proven method of choice by dozens of Fortune 500 companies. Leverage the critical elements necessary for commercialization with the help of evolved consumers and experts.
Is your brand floating in a sea of sameness? Maybe your messaging needs subtle tweaks to better lock down your positioning? Our Brand Purpose strategy begins with Truths about the category and the consumer, including industry dynamics and social and cultural trends at play in the marketplace. We will leverage consumer verbatims, brand archetypes and other tactics to build a more meaningful brand with genuine, visceral purpose. Outputs will include your Brand’s Foundational Truths, Benefit Ladder, Brand Pyramid and Manifesto.
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