Quaker Treasure Hunt

The Challenge

Quaker understood that Moms wanted to feel more confident about starting their young children’s day with a nutritious meal, while also knowing that kids like to play with their food. Quaker wanted to leverage these insights as well as their latest food technology to expand the oatmeal category and occasions.

Our Approach

• Translation of Trends to Innovation Platforms
• Rapid Concept Prototyping and Design
• Concept Optimization
• Strategic Future Pipeline Building

The Results

Quaker Treasure Hunt and Quaker Dinosaur Eggs were created as concepts that delivered a more palatable oatmeal made for kids with an interactive surprise.