WHAT WE SOLVE FOR
We are a strategic strike force committed to drive brand growth through curiosity and speed. While we follow a disciplined, rigorous process, we have flexibility to adapt and personalize the process to ensure we address challenges with your alignment and confidence from the start. Our modular process includes solving for the following:
NEW-TO-WORLD IDEA
STARTUP / BRAND INTRODUCTION
GROWTH
BRAND
MATURE
BRAND
BRAND IN
DECLINE
BRAND
REVIVAL
NEW-TO-WORLD IDEA
Situation:
A winning idea needs a fully-developed concept, commercialization plan, go-to-market plan and business model.
Services:
• Concept presentation
• Business plan
• Commercialization plan
• Go-to-market plan
Benefits:
• A legitimate concept to shop around
startup/brand introduction
Situation:
The offer is solidified and the business is running but there is a need for a well-developed brand and marketing function to assist sales (primary focus) and guide the trajectory of the company for longer-term perspective and success.
Services:
• Brand positioning
• Brand platform
• Brand architecture
• Target audiences
• Product optimization
• Innovation strategy
• Brand/product launch plans
• Marketing materials
• Content and comms plan
Benefits:
• More effective sales efforts
• Resources focused
• Greater interest from investors
• Higher valuation
growth brand
Situation:
Sales dominate (growth) in the short-term but a longer-term plan for success is necessary to fend off competition, focus resources and build margin. Brand development often begins here but is best done earlier.
Services:
• 5Cs analysis
• Audience segmentation
• Brand latitude
• Updated brand positioning
• Innovation pipeline
• Innovation strategy and process
• Product launch plans
• Marketing materials
• Content and comms plan
Benefits:
• Sales success beyond price
• Greater stock value
Mature brand
Situation:
Established competition is fierce but barriers are high to new entrants. As the brand approaches sales peak and growth slows, brand and product differentiation become more important and often requires a re-focus on specific segments, but there is brand equity that can be leveraged.
Services:
• 5Cs analysis
• Audience segmentation
• Brand latitude/focus
• Updated brand positioning
• Innovation pipeline in new areas
• Innovation consultants
• Product launch plans
• Marketing materials
• Content and comms plan
Benefits:
• Rethinking current approaches
• More attractive for possible sale
Brand in decline
Situation:
The market has changed and the brand faces challenges to its relevance. New products are emerging, putting pressure on price. Strong and decisive steps are required, such as identifying disruptive innovation, new markets, repositioning, brand rejuvenation. or rebranding.
Services:
• 5Cs analysis
• New markets analysis
• New audience segmentation
• Brand latitude/focus
• Brand rejuvenation strategy
• Innovation pipeline in new areas
• Innovation consultants
• Product launch plans
• Marketing materials
• Content and comms plan
Benefits:
• Rethinking current approaches
brand revival
Situation:
The brand has likely been sold off or placed in a lower-priority area of the business. Products may lag but there remains valuable equity in the brand that may offer paths to a new relevance among old and new markets, but resources are scarce.
Services:
• 5Cs analysis
• New markets analysis
• New audience segmentation
• Brand latitude/focus
• Brand rejuvenation strategy
• Innovation pipeline
• Innovation strategy and process
• Brand re-launch plan
• Marketing materials
• Content and comms plan
Benefits:
• Rethinking current approaches
• More attractive for possible sale
