Captain Morgan Loconut
The Challenge
Captain Morgan wanted to move beyond tradition rum usage and create new news – beyond just a new “look.” The brand needed to define a “shot moment” that resonated with consumers at home and at the bar.
Our Approach
• Translation of Trends to Innovation Platforms
• Rapid Concept Prototyping and Design
• Concept Optimization
• Strategic Future Pipeline Building
The Results
The Captain Morgan Spiced Cocochata concept, which launched into the market as Captain Morgan Loco Nut, created a signature shot moment for the brand while aligning with hot new flavor trends like coconut water and coconut milk.
