Celebrations seemed to be owned by champagne. That didn’t sit well with the mavericks at Absolut, so they wanted to create a delicious vodka-based alternative for marking the special moments in life. To succeed, they knew they needed to add a little sparkle, a little refreshment, a lower ABV, and some Absolut style. Challenge accepted.

• Translation of Trends to Innovation Platforms
• Rapid Concept Prototyping and Design
• Concept Optimization
• Strategic Future Pipeline Building

Absolut Tune resulted from the idea convergence of celebratory occasions and the pure pleasure and smoothness of vodka. As a deliciously smooth and sparkling alternative to champagne, this spiked sparkling water concept was eventually launched as a vodka and sparkling wine.