Capital One Spark Card
With 90% of small businesses failing in the first 3 years, Capital One knew they could extend their business know-how, data, and business analytics prowess by offering it into new card propositions that would help small business owners succeed.
• Translation of Trends to Innovation Platforms
• Rapid Concept Prototyping and Design
• Concept Optimization
• Strategic Future Pipeline Building
The idea for the Capital One SPARK Business Card went way beyond a simple credit card. This winning concept was built to leverage Capital One’s economies of scale with data, presence in social media, and financial analytics to help Small Business with big business know-how, cash flow and a larger voice.