Building on the enormous nutritional equity of the brand and its direct linkage to vegetables in consumers’ minds, V8 wanted to mobilize the brand into a variety of untapped occasions by making it more relevant and palatable.
• Translation of Trends to Innovation Platforms
• Rapid Concept Prototyping and Design
• Concept Optimization
• Strategic Future Pipeline Building
Building on V8’s equities of goodness and health, this innovative concept helped moved V8 past unpalatable taste to be more approachable and relatable for consumers wanting a natural source of energy.