V8 Shot

The Challenge

Building on the enormous nutritional equity of the brand and its direct linkage to vegetables in consumers’ minds, V8 wanted to mobilize the brand into a variety of untapped occasions by making it more relevant and palatable.

Our Approach

• Translation of Trends to Innovation Platforms
• Rapid Concept Prototyping and Design
• Concept Optimization
• Strategic Future Pipeline Building

The Results

Building on V8’s equities of goodness and health, this innovative concept helped moved V8 past unpalatable taste to be more approachable and relatable for consumers wanting a natural source of energy.